NEW YORK: 69% of American pet parents say it's possible they are nose blind when it comes to the true smell of their pet, according to a new study.

Researchers polled 2,000 pet owners nationwide and found that as well as having gotten used to the smell of their furry friends, 66% agreed they could also be nose blind to pet smell in their home.

The new study commissioned by Sunstar QAIS, an indoor air quality brand, aimed to uncover the reality of pet stinks at home and discovered that 79% of pet owners admit their house has a pet smell and 47% of pet owners have been told their house or apartment smells of their pet's pee pad or litter box. Cat owners (57%) are more likely to have been told this than dog owners (42%).

According to the data, 44% said they were embarrassed to be told their pet smells, 42% responded it was a natural pet smell, 34% said they felt personally insulted or hurt by the news, while 20% defended their pet and said they didn't smell.

In fact, 28% of cat and 24% of dog owners wilfully admit they probably don't change or clean out their pets as often as they should, with over a quarter saying they always try to get someone else to do it. 26% of pet owners said a family member has told them their furry friends smell, 18% by friends and 3% by a stranger.

But despite being told about the stench, 23% claim they don't change their pet's litter box or pee pad because they are 'too busy', 22% only 'when it starts to really smell' and 18% because it's their 'most hated chore' and 16% because it's a 'disgusting job'.

A spokesperson for Sunstar QAIS, Takuya Watanabe said: "On average our research revealed that litter boxes or pee pads are changed once every five days, while 3% are only changed every two weeks or more. Also, 30% of pet owners spend less than 30 minutes a week cleaning up their pet poop or pee, but a dedicated 5% spend five hours a week. For those suffering their pet's smell, a simple solution like the air purifier, QAIS-air- 04, would help eliminate pet odors from above the pee pads or cat litter box before they spread, and it is a perfect solution for those with less time as it is filterless and especially designed with pets safety and comfort in mind".

TOP 5 excuses pet parents give for not changing a pet's litter box or pee pad as often as they should

1.

I am too busy to deal with it

23%

2.

I only change it when it smells

22%

3.

It's my most hated household chore

18%

4.

It's a disgusting job

16%

5.

My pet seems happy with their litter box or pee pad so I leave it

14%

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ABOUT SUNSTAR

Sunstar is a multinational company headquartered in Switzerland, marking its 90th anniversary in 2022 after being founded in 1932 in Osaka, Japan. Today, Sunstar is a leading global company in the Mouth & Body Care field, a major presence in the Health & Beauty Care and the Environment & Amenity business fields, and a world leader in the Safety Support & High Technology fields. In fiscal year 2022, consolidated net sales of the Sunstar Group totalled 1,103 million Swiss Francs. The products and services of Sunstar are distributed in more than 100 countries, and the company has 4000+ employees worldwide. Under the motto 'Always strive to help people everywhere achieve better health and enhance their quality of life', Sunstar continuously provides high-value-added products and services all over the world. It is also now prioritising a wide range of sustainability targets to 2030 including reducing CO² emissions by 85%, 20% less water consumption, 100% renewable electricity in all its facilities and 100% sustainable or RSPO-certified palm oil. www.sunstar.com.

About QAIS

QAIS® is an air quality brand from Sunstar. QAIS® cares deeply about superior air quality. But more importantly, our priority is enhancing the well-being of pets and their families. That's why our motto is "Pets First." We strive to offer air-quality products that bring pets' needs to the forefront, giving special attention to their safety, security, and comfort. Our promise is to offer the best odor-elimination products that pet families will love.

Media contact:

Becky Charman, Tala

E: becky.charman@teamtala.com

Beth Milton, TALA

E: beth.milton@teamtala.com

Elena Alcalde

Global PR Manager

E: elena.alcalde@ch.sunstar.com

+34 669 589 266

This content was first published by KISS PR Brand Story. Read here >> 69% of American pet parents are nose blind according to new research