RALEIGH, NC / ACCESSWIRE / September 20, 2023 / ACCESSWIRE, a newswire service standout that provides regional, national and global news to thousands of clients worldwide, knows a simple, yet effective tip companies of all sizes and industries can use to maximize their message.

The press release tip is for brands to keep their target audience as the focal point of their campaigns.

'When brands write campaigns with their target audience in mind, they write newsworthy and informative press releases that capture theirs and the media's attention which can lead to earned media opportunities,' said Jennifer Hammers, Executive Vice President of Sales and Marketing at Issuer Direct.

Brands can use the answers to these questions and create relevant and strategic online press release campaigns their target audiences actually want to read.

'When brands capture their target audience's attention through press release distribution, they can build brand awareness, expand their reach, and achieve the other desired outcomes that positively impact their business now and, in the future,' added Hammers.

To learn more about ACCESSWIRE's press release services, visit accesswire.com

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About ACCESSWIRE/Issuer Direct Corporation

Issuer Direct is a leading communications company, providing solutions for both Public Relations and Investor Relations Professionals for over 16 years. Our comprehensive solutions are used by thousands of customers from emerging startups to multi-billion-dollar global brands, ensuring their most important moments are reaching the right audiences, via our industry-leading newswire, IR website solutions, events technology, and compliance solutions. For more information, please visit www.issuerdirect.com.

Issuer Direct Corporation Media Contacts:

Brian R. Balbirnie
+1 919-481-4000
brian.balbirnie@issuerdirect.com

Jennifer Hammers
+1 919-481-4000
jennifer.hammers@issuerdirect.com

SOURCE: ACCESSWIRE