ACCESSWIRE
20 Sep 2023, 23:05 GMT+10
A new campaign from IKEA is making headlines for using brutally honest real-life scenes to promote their products.
OSLO, NORWAY / ACCESSWIRE / September 20, 2023 / For decades, IKEA has been showing us how beautiful our homes could be. But in their newest campaign, they are boldly admitting that 'Life is not an IKEA catalogue'. The commercials show the illusion of a picture-perfect IKEA catalogue home being invaded by life itself. Rather than just showcasing their new products in their usual inspirational way, we see their furniture peed and vomited on, and destroyed at a party. They then show us how their products are designed for life's big and small challenges.
One of the films, showing a mom violently throwing up whilst trying to play with her toddler, has caused a stir in Norway. Where some find the film a bit gross and disturbing, most were positively engaged and praised the film for showing a relatable side of a not so perfect life.
IKEA's Head of Marketing Communication, Annika Mørch Asté, is not afraid of showing their furniture in a more brutally honest light. 'IKEA products are made to let you handle the everyday, because we believe that both furniture and your home are meant to be used. Sure, it's a bit rough to see our products on TV covered in vomit and dog pee,' Annika laughs. 'But life isn't always neat and tidy, so we think it's great that the campaign can reflect just that,' she concludes.
'With this campaign, we wanted to showcase the more honest sides of life at home and how our products are designed to withstand daily life. Good design does more than just look great in a catalogue,' says Celin Kjenslie, Country Marketing Manager at IKEA Norway.
The campaign is currently live in Norway, with three separate films; Party: https://youtu.be/6b1oJzXeu5c, Pee: https://youtu.be/9drwyBOGRWI and Puke: https://youtu.be/r6h3mCx6Uwk
Contact Information
Trond Sandø
Account Director IKEA
trond@try.no
+4798257577
Related Video
https://www.youtube.com/watch?v=r6h3mCx6Uwk
SOURCE: IKEA Norway
Get a daily dose of Dallas Sun news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Dallas Sun.
More InformationTOKYO, Japan: Japan's space agency recently fell victim to a cyberattack, but reassuringly, the compromised information did not pertain to ...
MOUNT PLEASANT, Michigan: This week, a judge sentenced a Michigan man who kept his dead wife's body in a freezer ...
ATLANTA, Georgia: After two consecutive years of declines mainly caused by the COVID-19 pandemic, babies born in the U.S. in ...
The number of soldiers in the Israeli army killed in the current Israel-Hamas war has topped 400. Three hundred and ...
MOSCOW, Russia: A Russian court has extended the detention of Evan Gershkovich, a U.S. reporter for the Wall Street Journal, ...
Israel intensified its deadly bombardment of the Gaza Strip Saturday as renewed fighting with Hamas entered a second day following ...
AUSTIN, Texas: During an event held this week in Austin, Texas, Tesla CEO Elon Musk said the electric vehicle (EV) ...
NEW YORK, New York - U.S. stocks closed mixed on Monday following on from last week's volatility."Digestion is the word ...
REDMOND, Washington: Microsoft President Brad Smith said there is no chance of super-intelligent artificial intelligence (AI) being developed within the ...
NEW YORK: A survey by Consumer Reports found that electric vehicles (EV) from 2021 through 2023 model years encountered nearly ...
LONDON, UK: In a report released this week, the Economist Intelligence Unit (EIU) said that Singapore and Zurich tied for ...
WASHINGTON D.C.: This week, the U.S. Federal Aviation Administration (FAA) said it implemented a new aircraft certification policy, which requires ...