Ariel Kaye on Building a $150MM Empire from Scratch, with Lindsay Pinchuk on the Dear FoundHer... Podcast

Brand Story
23 May 2023, 14:43 GMT+10

Ariel Kaye is the founder of Parachute, a home and lifestyle brand focused on creating a culture committed to wellness and social responsibility. Since launching in 2014, Ariel has evolved Parachute from a small digitally-native offering of premium bedding into a beloved lifestyle brand with best-selling essentials for every room in the house and 20 brick-and-mortar locations across the country, as well as a recent retail expansion into the Canadian market with Hudson's Bay Company. In this episode, Ariel talks about the importance of asking for help and building community as an entrepreneur, why she always looks to consumer feedback when making a decision, and her passion for cultivating beautiful and sustainable spaces.

"I'm really passionate about creating beautiful spaces," says Ariel Kaye, founder of home and lifestyle brand Parachute, which she founded in 2014 after realizing that she and her peers were having trouble finding cozy, quality sheets to furnish their post-college apartments. Since then, Parachute has become an industry disruptor in the home and textile space, evolving into a lifestyle brand which provides essentials for all rooms in the home. In nine years, Parachute has earned $150 million, added 20 brick-and-mortar locations across the U.S. to its direct-to-consumer model, and expanded into the Canadian market with the Hudson's Bay Company. The brand is dedicated to sustainability and climate neutral certification as well as to cultivating wellness and kindness.

Listen to, or watch, the full podcast interview by Lindsay Pinchuk with Ariel Kaye on your preferred podcast channel.

In this podcast, the host covers:

Why Ariel decided to create her company, Parachute
How to know when a business idea is actually good
Why entrepreneurs should not be afraid to ask for help
How beneficial PR can be for overall business success
How consumer feedback can help business owners make better informed decisions
Why cultivating a supportive community is so important for entrepreneurs

Ariel Kaye, founder of Parachute

Podcast Quotes:

"I was 100% positive that this was a great idea. I felt it in my bones. I could not shake it." (10:54-11:00 | Ariel)
"The response that we got from the customer was the indicator for me that we were onto something...It was just this, " I see you,' moment." (24:51-25:09 | Ariel)
"As someone who has a background in building relationships with the customer, the whole idea around Parachute was, 'How do you build a relationship with the customer so that they keep coming back?'... I knew that retail had to be a big part of it." (28:12-28:46 | Ariel)

About the Podcast Guest:

To learn more about Ariel Kaye visit her website (Parachute).

About the Podcast Host:

To learn more about Lindsay Pinchuk visit her website (Lindsay Pinchuk).

About Dear FoundHer... Podcast:

Dear FoundHer... is a weekly letter to female entrepreneurs to inspire, motivate and provide actionable tips for success through thought-provoking conversations with some of the most successful founders and entrepreneurs who have paved the way. Hosted by award-winning entrepreneur, Lindsay Pinchuk, each week she picks the brains of some of her closest contacts, offering them the chance to share their teachable moments as well as business, marketing, content, social media tips and more! Your journey as a founder is the ride of a lifetime, some come on in and join us!

Listen to, or watch, the full podcast interview by Lindsay Pinchuk with Ariel Kaye on your preferred podcast channel.