ACCESS Newswire
30 Sep 2022, 10:19 GMT+10
SANTA ANA, CA / ACCESSWIRE / September 30, 2022 / Marketing and digital technology have a close and important relationship. This connection started since the earliest days of digital era. As a renowned entrepreneur and founder of the California-based innovative media company, Go Ads, Nicholas Kohlschreiber highlights that a deep transformation of promotion methods has been underway for about a decade. This was due to consumers spending an ever-increasing amount of time on their smartphones, tablets, and laptops. This has created a challenge for brands as they seek to connect with customers on all these devices in real time while also developing advertising campaigns that are effective across social media, display advertising, and e-commerce.
Sweeping technological advances and the extensive reach of social media have permanently altered the nature of marketing as a whole, a sentiment The Guardian contributor David Benady shared back in 2014 prior to a panel discussion with industry experts. 'Real-time conversations brands have with people as they interact with websites and mobile apps has changed the nature of marketing,' Benady wrote. 'The modern-day marketing department needs to combine the creative side of the discipline - using powerful narratives to tap into people's wishes and aspirations - with the technical side of data, digital engineering, and analytics.' The potential reach of an advertising campaign has also broadened. Facebook, YouTube, online news websites, and integrated mobile apps allow powerful ideas to quickly spread and exert influence in the span of a single day. 'If you come up with that nugget of an idea, you've now got such reach that you can expand that and get tremendous coverage just from a little niche idea,' Mark Singleton, head of marketing at betting brand Paddy Power, commented at the time.
Much has changed since that industry forum, and it has been in a positive direction for the relationship between marketing and technology, says Nicholas Kohlschreiber. Various technological tools are enabling modern marketers to deliver a highly personalized customer experience, often through insightful analytics that provide a more targeted audience. As the number of tools and options continues to grow briskly, marketers are faced with increasingly complicated decisions while making choices about their strategy. Nicholas Kohlschreiber encourages them to carefully weigh the numerous options available and focus on methods that best align with their brand while offering the highest level of direct access to their targeted consumer base. He also advises companies to constantly reevaluate their strategies in light of emerging entities that may ensure even higher degrees of innovative and strategic advertising. By continuing to embrace technological progress, marketing experts can stay ahead of the latest trends, adapting to changes while achieving optimal results.
About Go Ads:
California-based, Go Ads is an internet marketing company specializing in the organic proliferation of new businesses through creative marketing solutions. The company was founded by Nicholas Kohlschreiber, an enthusiast for originality and innovation, who began his career driving traffic for mom and pop shops for their local SEO while leaving school on a soccer scholarship. Kohlschreiber has grown his firm to oversee 800 employees in three different countries and tens of thousands of clients, while seeking to strengthen the connections to the modern communication platforms, including online, multimedia-driven business development.
goads - Sales Leads & Internet Marketing Experts: https://goads.com
Founder of Go Ads, Nicholas Kohlschreiber, Examines the Relationship Between Marketing and Tech: https://www.yahoo.com/now/founder-ads-nicholas-kohlschreiber-examines-203000849.html
Go Ads Founder, Nicholas Kohlschreiber, on Helping Businesses Optimize Social Media Footprint: https://www.yahoo.com/now/ads-founder-nicholas-kohlschreiber-helping-144000239.html
Contact Information
Go Ads
Nicholas Kohlschreiber
[email protected]
949-880-0000
www.goads.com
Source: GoAds.com
Get a daily dose of Dallas Sun news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Dallas Sun.
More InformationISTANBUL/PARIS/BRUSSELS: As searing temperatures blanket much of Europe, wildfires are erupting and evacuation orders are being issued...
VENICE, Italy: Over the weekend, hundreds of protesters marched through the narrow streets of Venice to voice their opposition to billionaire...
PARIS, France: France is taking stronger steps to reduce smoking. A new health rule announced on Saturday will soon ban smoking in...
WASHINGTON, DC - U.S. President Donald Trump on Tuesday claimed Elon Musk's success has been built on government subsidies. Without...
EVERGLADES, Florida: Over the weekend, a diverse coalition of environmental activists, Native American leaders, and residents gathered...
BEIJING, China: China's national soccer team may struggle to stir excitement, but its humanoid robots are drawing cheers — and not...
NEW YORK, New York - U.S. stocks diverged on Wednesday for the second day in a row. The Standard and Poor's 500 hit a new all-time...
NEW YORK CITY, New York: The U.S. dollar continues to lose ground, weighed down by growing concerns over Washington's fiscal outlook...
KABUL, Afghanistan: Afghanistan, long associated with war and instability, is quietly trying to rebrand itself as a destination for...
SANTA CLARA, California: Executives at Nvidia have quietly been cashing in on the AI frenzy. According to a report by the Financial...
NEW YORK, New York - Global stock indices closed with divergent performances on Tuesday, as investors weighed corporate earnings, central...
TORONTO, Canada: Canadian Prime Minister Mark Carney announced late on June 29 that trade negotiations with the U.S. have recommenced...