FanDuel continues to make deals in the rapidly emerging sports gambling landscape in the United States.

Thursday, Fanduel and Entercom Communications Corp. entered a six-year agreement in which FanDuel will serve as the official sportsbook of Entercom across its sports broadcast stations and RADIO.com. Shares of Entercom Communications Corp. bounced 34.3 percent after the sports radio company announced the deal, before dropping back later in the day.

As per the agreement. FanDuel will also receive preferred and increased access to all Entercom talent in which both entities operate.

Per the release, FanDuel and Entercom have a "shared mission to entertain, engage, and inform sports fans around all aspects of the game and represents a new model between a sports gaming operator and sports media platform."

"We are focused on delivering the best sports betting experience for our audiences in markets where legalized sports betting will be pervasive," Entercom president and chief executive officer David Field said. "The marketplace is growing exponentially and FanDuel is an ideal partner to take full advantage of the influence and reach of Entercom's robust sports platforms to deliver an even better, audio sports experience to our listeners."

FanDuel chief executive officer Matthew King said, "In the two years we have been doing business with Entercom, it is abundantly clear to us that their authentic connection to sports fans is one of the best ways for us to engage FanDuel customers. We will work together to offer sports fans access to information wherever, whenever, and however they consume content, providing them with the tools to learn and win."

Fan Duel also recently became the exclusive sports gambling partner of Turner Sports Broadcasting, announced it would operate a sportsbook for Bally's in Atlantic City, N.J., and outmaneuvered Caesars to partner with D.C. United on a sportsbook at the new Audi Field in Washington, D.C.

--Field Level Media